Role

Lead UX Designer

Agency

NeedAnApp

Type

Business to Business

Category

App Design

Definition

Insta Restaurants is a service meant to target traditional restaurants that have the desire to expand their services to their local clients and can't afford to be compete against bigger restaurant chains or list their shop on the major restaurant commerce pages.

SCOPE

Easy Integration

Creating an easily integrated system to automate restaurants workflow and meal preparation.

Loyalty

Creating a platform with loyalty reward system to keep customers easily engaged with the restaurant.

Supporting Many Businesses

To provide a tailored service for each individual client suiting their business

UX RESEARCH

Design Sprint

In order to figure out more details about how this service is to be provided for potential clients, we decided to run a mini Design Sprint. Which helped us determine the goals and challenges that we should be focusing on to deliver the MVP to test the marketability of the idea.

Pains

- Customers can't rely on their service.
- Can't handle a large number of orders.
- Using Traditional messaging apps to get orders.
- Customers have to constantly ask for the menu updates.
- Can't obtain a loyal customer base.

Challenges

The main challenge facing this project is convincing restaurant owners in the investment they'd be making in purchasing such a service. Teaching restaurant employees how to optimally use and maintain their restaurant menu listing. Getting professional photographed dishes.

THE PRODUCT

Personas

Amer Shami

Occupation

Restaurant Owner

Age

32

Marital Status

-

About

Amer is a restaurant owner who wants to offer his shop's services over popular food delivery apps, yet can't afford the high commission. His shop struggles from automating orders and deliveries, and so, they're constantly getting calls about misplaced orders.

Manhal Fakhani

Occupation

Student

Age

22

Marital Status

Single

About

Manhal is an Arab student who prefers good home-cooked meals because they remind him of home (and because they work with his student budget), but he always struggles to remember restaurants menus. So, he prefers to interact with an app rather than text over WhatsApp to get in contact with his favourite restaurants.

Nadeem Shaaban

Occupation

engineer

Age

25

Marital Status

father of 2

About

Nadeem loves traditional Arab cuisine. However, he finds ordering his favourite meals over WhatsApp highly inconvenient, as he dislikes the fact that he always needs to request a photo of the menu and ask what is or isn't available every time he wants to place an order.

User placing order journey

WIRE FRAMES

Client App:

This apps main purpose is to create a sense of loyalty between the client and their customers through a tailored experience and away from all traditional means of processing orders. In a cost-effective manner to give them a competitive advantage against their similar businesses.

Restaurant App:

In order to figure out more details about how this service is to be provided for potential clients, we decided to run a mini Design Sprint. This helped us determine the goals and challenges that we should be focusing on to deliver the MVP to test the marketability of the idea.

HIGH FIDELITY

Client App

1

Browse Screen

Each restaurant would have a main browse screen where they would list their top offers and special dishes.

2

Detail View

Customers would view the dish details, change the ingredients as they wish and add it to the basket directly.

3

Proceed to Order

Customers get to specify their order details, pay online, change the time of delivery and proceed to purchase.

4

Many Designs

Each Client would have their own custom app to suit their brand design, along with guidelines and help in listing their dishes to present them to their customers in the best way possible.

Restaurant admin app

Through this app, the restaurant can view each order individually, together with the details and the desired payment method. Additionally, Employees may update their menus and create new special offers curated towards their customers.

Landing Page

Preview Page

Let's create
wireframes
together

You can drop me an e-mail at:

awwablababidi@gmail.com

I'm also moderately active on:

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